time . While ChatGPT is free at the moment , they are planning to launch a more advanced paid version in the near future , for $ 20.00 / mo . And Chat GPT is not the only player in the AI field . Microsoft now offers features derived from ChatGPT in its search engine , Bing . Not to be outdone , Google has released Bard- its own version of ChatGPT .
So , what does all this mean for you and your law firm ? Today ’ s successful law firm owners should pay attention to AI and use it to improve their firm ’ s marketing and management efforts . Far too many lawyers failed to jump on the Internet when it first emerged years ago , considering it a temporary fad . They didn ’ t understand it and didn ’ t want to deal with it . They didn ’ t make building a robust website a priority . They didn ’ t create organic , relevant and searchable content that search engines respond to and rank . They avoided embracing the digital age and did so to their detriment . In contrast , younger , more discerning , and more hard-charging lawyers recognized the potential power of the Internet and adapted to this change . They educated themselves and took action to create digital marketing plans aimed to reach Internet consumers . As a result , they were able to dominate their digital markets and continue to grow , leveraging the Internet to their advantage more easily . Today , these are the lawyers who land on and retain their standing on Googles GMB 3-pack . They are amassing large numbers of Google 5-star reviews and have significant branding presence across the relevant social media platforms . Those law firm owners who were slow to take action , are still trying to play catch up .
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