The TRADE 60 | Page 60

[ I N T E R V I E W | J A M E S B A U G H ] receive, you have to look at a quant fund very differently versus an institutional client, in terms of the types of liquidity they want to in- teract with and how we make sure that we are providing access to that type of liquidity. This will season and develop over time, and that's where coming together with your underlying clients and understand- ing their needs is very important. This isn't a one-size-fits-all oppor- tunity and will be a slower burn, in terms of how banks and SIs, like Citi, will look to differentiate over time. How will the role of the broker develop in future as the market structure continues to evolve? JB: Given the increasing complex- ity, the role of the broker will be- come more relevant and important in helping the buyside to source liquidity. We are very proactive in terms of how we are looking to develop our business and allo- cate resources to take advantage of structural changes as a way to differentiate ourselves in a market that has become fairly commodi- tised. What needs to play out is that consolidation of liquidity; it is something that is well-discussed, but actually we haven't neces- sarily seen some of those brokers as negatively impacted as some might have you believe. But we are definitely seeing a consolidation of flow driven by the underlying client being able to declutter and manage what is a very different set of regulatory obligations. What have been the positive chang- es brought about by regulatory change? JB: One of the key objectives of reg- ulatory change was to encourage greater transparency and there has been a benefit from the new re- 60 // TheTrade // Summer 2019 porting regime and that has been useful in driving some conver- sations in other products, like exchange traded funds (ETFs). The other key positive develop- ment here is the buy-side and sell- side coming together, the buy-side becoming much more focused on broker performance and meeting their best execution obligations. That is encouraging the sell-side to sharpen their focus and make sure they are providing best outcomes, access to unique liquidity and that they are able to work together on optimising trading performance. That can only be to the benefit of the end investor.  On the buy-side the unbundling of research and execution pay- ments has been positive in terms of allowing the heads of dealing on the buy-side desk to concentrate more on best execution, rather than having to cut cheques. There are, however, still many challenges left. The concern is that the market has become more fragmented and complex, and invariably, with that costs increase, which is always going to be an issue when trying to provide an efficient service to the end investor. I sometimes think that gets over- looked by the regulator. How do you view any further reg- ulatory change or amendments to MiFID II playing out? JB: We don’t anticipate a massive