6 ) Benefit
Benefit Cosmetics LLC is a subsidiary of Louis Vuitton . Founded and headquartered in San Francisco , the company enjoys global presence in more than 30 countries having 2000 counters worldwide . Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team , completing 382 eyebrow waxes . Benefit ’ s perky and upbeat marketing has provided them a marketing edge . Take a look at what their official website says :
“ We believe in WHISTLING WHILE YOU WORK IT … and faking it ‘ til you make it . We believe in FAST & FABULOUS BEAUTY solutions … and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go . We believe if at first you don ’ t succeed , APPLY MORE LIPSTICK … that SEXY gets you everywhere … and if you can ’ t be good , BE GORGEOUS .”