6) Benefit
Benefit Cosmetics LLC is a subsidiary of Louis Vuitton. Founded and headquartered in San Francisco, the company enjoys global presence in more than 30 countries having 2000 counters worldwide. Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 eyebrow waxes. Benefit’ s perky and upbeat marketing has provided them a marketing edge. Take a look at what their official website says:
“ We believe in WHISTLING WHILE YOU WORK IT … and faking it‘ til you make it. We believe in FAST & FABULOUS BEAUTY solutions … and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go. We believe if at first you don’ t succeed, APPLY MORE LIPSTICK … that SEXY gets you everywhere … and if you can’ t be good, BE GORGEOUS.”