7) Maybelline
Now who has not heard of Maybelline? And it only makes sense that it has made it to top 10 with $ 2.3 Billion market value. This is another subsidiary of L’ Oréal that stands tall without the parent’ s name. The American makeup giant has earned love and trust of makeup junkies from all around the world. The company takes pride in making beauty more accessible to normal people. Here’ s what the company outlines as the reason behind their unbeatable success:
“ From a small, family-owned business to the number one cosmetics company in America, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute, trendsetting shades effortlessly, affordably, and beautifully”