7 ) Maybelline
Now who has not heard of Maybelline ? And it only makes sense that it has made it to top 10 with $ 2.3 Billion market value . This is another subsidiary of L ’ Oréal that stands tall without the parent ’ s name . The American makeup giant has earned love and trust of makeup junkies from all around the world . The company takes pride in making beauty more accessible to normal people . Here ’ s what the company outlines as the reason behind their unbeatable success :
“ From a small , family-owned business to the number one cosmetics company in America , Maybelline New York takes trends from the catwalk to the sidewalk , empowering women to make a statement , explore new looks , and flaunt their own creativity and individuality . Inspired by confident , accomplished women , Maybelline gives you scientifically-advanced formulas , revolutionary textures and up-to-the minute , trendsetting shades effortlessly , affordably , and beautifully ”