5 ) Urban Decay
While Urban Decay is a subsidiary of L ’ Oréal , it stands too adamantly to be ignored in the makeup realm . The Naked eye shadow palettes have been one of the most loved products of the brand . Urban Decay was created almost as a rebel to the emergence of too pink makeup in the market . It introduced shades that were more natural and appealing than the glittery , shiny , and colorful makeup available . It has been the most popular brand amongst the young girls and professionals . With $ 5.8 Billion market value , it is amongst the top ten renowned brands in the market .