5) Urban Decay
While Urban Decay is a subsidiary of L’ Oréal, it stands too adamantly to be ignored in the makeup realm. The Naked eye shadow palettes have been one of the most loved products of the brand. Urban Decay was created almost as a rebel to the emergence of too pink makeup in the market. It introduced shades that were more natural and appealing than the glittery, shiny, and colorful makeup available. It has been the most popular brand amongst the young girls and professionals. With $ 5.8 Billion market value, it is amongst the top ten renowned brands in the market.