The SpecialMoms Parenting Magazine Issue 5 | Page 30

5

Ways to Become
a Better Blogger
By Marla Murasko

Blogging is a simple process but a
lot of work. While
it is not hard to
post to your blog,
getting the traffic
and the revenue from your blog that you desire is
a tougher proposition. Maybe you’ve been blogging
for a while and still aren’t seeing the traffic numbers
you’d like. Here are five ways that you can enhance
your blogging skills.
1. Keep up with the times. No one wants to read
last month’s news. A blogger has to know what is
going on in the world yesterday, today and tomorrow. Some important issues stay in the headlines for
months but your audience will want fresh updates
on those topics. Knowing what is going on around
you and what will interest others will make your
blog content worth reading. You can sign up for
theskimm.com to get fresh editorial content right to
your inbox every morning, to stay up on the news.
2. Change your content often. There is nothing
worse than losing traffic you’ve worked hard to attract
because you don’t update your posts. You might not
post every day but you can be sure that your readership will drop off it you only
post once a month. Readers
like fresh content and they
will go where they can get it.
If you need to, hire a writing
company to product interesting content on different topics and post the information
on a regular basis. This would

facebook

work well if you have more than one blog and not
enough hours in the day to manage them all.
3. Network with others. Get your content out there.
Register with search engines and join social bookmarking sites like ScoopIt or Digg, so people can see
what you are doing. Share your blog address with
friends on your profile page on LinkedIn or Facebook.
4. Pay attention to your readership. When people
comment they would like for you to answer them
back. Some ask questions and some just want to
let you know that they agree or disagree with what
you’ve said. Take the time to talk to them. After all,
they took the time to visit and post a comment. Their
comments can drive the direction your blog takes in
the future if you want to keep them as readers and
increase your traffic.
5. Keep your ads to a minimum. Ads are a way for
bloggers to make money with their sites. That’s all
well and good and a few ads are great and will attract
attention. If you post too many, however, visitors
might be turned off. You want your content to be the
main attraction. If the ads coordinate with your blog
niche, that’s good but only a few and at the top of
the page if you want them to
be clicked regularly by visitors.
Blogging is an art. Creating interesting content and keeping
readers coming back is a job. If
you already blog, use these five
tips to enhance your value to
the blogosphere.§

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