ON
CAMPAIGN
OF THE MONTH
This month’s campaign of the month winners went that extra bit for Silicon Valley Bank
to deliver some stonking national coverage which surpassed all expectations. NB: no
London entries due to ConAir starring a sweaty London office… well done SVB Team!
WINNING (WINDSOR) TEAM
TACTICS
Lindsey, Izzy, Lucy and the Innovation
Economy Outlook (IEO) campaign
as backdrop and demonstrating SVB’s
thought leadership
• Warming up the media the week before
offering pre-briefings
METRICS
• A ‘Sunday for Monday’ national media
sell-in
OBJECTIVE
• 7 national coverage pieces, and
trades coverage including including
TechWorld, Informilo, and Computing
• Breakdown of UK-specific statistics
(as well as providing comparisons with
US and European markets to appeal to
broader audiences)
To promote Silicon Valley Bank (SVB)
UK as a thought-leader within the UK
entrepreneur, business and technology
communities and position the company
as the bank of choice for innovative
businesses.
• 12,890,083 overall circulation
figures reached
• Tailored SVB and client quotes
prepared to support the different
aspects of the report
OUR STRATEGY?
WHY YOUR PLAN WAS THE BEST OF
THE MONTH?
We surpassed our client’s coverage
expectation, despite a lower survey turnout in 2014 and vastly improved in terms
of circulation target reached.
• Post-launch feature pitching for clients
of SVB to demonstrate how they have
B A CusedN E X T
K
SVB’s services to be successful,
using the report as a platform
To pitch the IEO report in a tailored &
relevant way, assured resonance across
all Influencers,NensuringTmaximum
HITTI G ITS S RIDE
coverage and improved pick-up
from 2013.
SCALING UP
CONNECTING
ABOUT THIS REPORT
• Favourable comparisons with 2013
findings using the economic recovery
Report at a glance
Report at a glance
1
The UK innovation
economy hits its stride
Optimism follows strong 2013.
Three-quarters of surveyed UK executives say
their business met or beat 2013 revenue targets,
and 8 in 10 think business conditions will be even
better in 2014.
Business conditions outlook
2014 VS. 2013 (UK)
Business conditions outlook
40%
Much better
39%
Somewhat better
2
The challenge: Scaling