ISSUE 14 | BREAKING WITH TRADITION
Jon’s
corner
ION
UPDATE
Update from EllunKanat Q&A, our newest
Finnish agency partner.
This month’s update comes from Eveliina Nieminen of Helsinkibased EllunKanat (who joined ION in May). If you have questions
on the Finnish tech market contact her on eveliina.nieminen@
ellunkanat.fi
• What’s the best piece of coverage you have achieved over
the past 6 months?
We recently did a project for a client called Dialogi. It included
six major clients such as McDonalds who wanted to find out
what the students look for in the working life and how to meet
their needs. This Branding project resulted in research that
received great coverage nationally across broadcast, national
newspapers, and social media.
• What’s the oddest request from a client you have had?
We have one client who consistently makes challenging
requests. Whether it’s asking us to get the Finnish president
to speak at their annual event or on to the ten o’clock news
to speak on a topic that would hardly be of interest a local
magazine it varies! It’s flattering that customers sometimes
consider you supernatural, but it can be a burden!
All you need to know about the business
we’ve won – Get In! – and lost – Boo! – in
the month.
FRONT DOOR WINS
eTrax – PR
Smartest Energy – Design
Impellam Group – PR &
Marketing
Blackberry – Research
Clearswift – Research
UPSELL
SAP – PR (CSR
Programme)
CA – Exec Comms
Bluetooth SIG – PR
PITCH LOSSES
eCommera
NetSkope
TSB LaunchPad
Projectplace – Content
Vardis
Towers Watson
– Messaging
Wins:
10
Losses:
4
• Who is your dream client?
A client who not only dreams big but is also willing to act big!
• Tell us something unusual about Ellunkanat
Our CEO is a former member of the European Parliament, a
writer as well as a popular monthly columnist.
See more of their work at www.EllunKanat.fi and on Twitter
@SokeAkana
WELCOME
Helen Hirst – Junior Designer
– Octopus Group (following 3 month internship)
Kavita’s
corner
ANNIVERSARIES
Nicola Busby – 4 years
Jonathan Muir – 1 year
PEOPLE
NEWS
4 | THE SAUCE | JUNE 2014
Phoebe Scott – 1 year
Holly Buckenham – 1 year
Lucy Gaynor – 1 year
Suzannah Archibald– 2 years
PROMOTIONS
Stephen Smith – Senior Account Director
Russell Lindsey – Account Manager
FUTURE OCTOPEDES
We wish Lucy Gaynor all the best as she goes
on maternity leave this month. Look forward to
seeing pictures of your new arrival soon!