THE REALITIES ABOUT POULTRY The Modern Farm - The Realities About Poultry_Seco | Page 139

Offering the non-rural public opportunities to learn how chicken production occurs on the
farm.
Describe and label the products by their quality characteristics.
Provide samples to potential customers.
Direct contact; in-person visits; phone follow-up.
Participate in promotional initiatives.
(h) Carry out marketing research: Another way by which a farmer can increase sales of his or her
poultry products is by carrying out marketing research regularly. When he or she does so, he or
she would be able to have a clear idea of what his or her customer’s want, areas where there is
insufficient supply of products and things he or she can do to improve the quality of products
he or she offers to customers.
(i) Try home delivery services: Home delivery services work too. This is because a lot of people
are often too busy to make trips to the grocery store and then a lot of people love their eggs
fresh. A farmer can take advantage of this to offer home delivery services to people who prefer
to buy fresh eggs or people who find it easier to order for stuffs from the comfort of their
home. He or she could also serve senior citizens, the physically challenged or sick people who
cannot make trips to grocery stores to buy meat and eggs.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) refers to voluntary actions undertaken by poultry farmers to
either improve the living conditions (economic, social, environmental) of local communities. By
definition, voluntary actions are those that go beyond legal obligations, contracts, and license
agreements.
CSR programs usually invest in infrastructure (potable water, electricity, schools, roads, hospitals,
hospital equipment, drainage repairs, etc.), building social capital (providing high-school and
university education, providing information on HIV prevention, workshops on gender issues,
information on family planning, improving hygiene, etc.), and building human capital (training local
people to be employed by the mining enterprise or to provide outsourced services, promote and
provide skills on microbusiness, aquaculture, crop cultivation, animal rearing, textile production,
etc.).
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