THE REALITIES ABOUT POULTRY The Modern Farm - The Realities About Poultry_Seco | Page 138

(b) Take the poultry business online: Most people hang around the internet these days. A large
percentage of people make use of the internet around the world daily and if the poultry farmer
wants his or her business to thrive, he or she cannot close his or her eyes to the internet. His or
her social media account is a very good place to promote his or her business and increase
awareness for his or her products.
(c) Become a supplier to schools, Hotels and Restaurants: Write a brilliant proposal with
clearly thought-out incentives that can be offered and send it to managers of hotels and
restaurants. Offer to be their major supplier of poultry meat and eggs. Hotels and restaurants
always have foods with poultry meat or foods made with eggs on their menu and they have to
get their eggs from somewhere. A farmer can help them to have access to a regular supply of
fresh eggs without stress. Note that a lot of hotels and restaurants already have people supplying
them, so he or she should think of how to outsmart these people by offering mouth-watering
incentives.
(d) Employ Marketers: Marketers for a poultry farm? Yes, marketers for a poultry farm can increase a
farmer’s sales by more than 30%. A farmer should just employ some commission-based
marketers who would earn a certain percentage from the sales they make.
(e) Feed the Birds well: Yes, this is a marketing idea too. When a farmer feeds his or her birds
well, they produce big and good quality eggs which are what the consumers want. If a farmer
wants his or her products to be top choice for consumers, then he or she will have to pay
attention to the quality of products he or she generates and in poultry farming; that means
paying attention to the type of foods he or she feeds his or her birds with because good food
equals good eggs and quality meat. In fact, interview a wide range of customers to ensure that
the method of production reflects their needs. It is the understanding of customers’ preferences,
not a farmer’s, that will contribute to the success of his or her poultry business.
(f) Own an Abattoir: A farmer should not just stop at selling to other companies to package;
nothing stops him or her from having his or her own abattoir too where he or she can package
and brand his or her own products for sales and supply.
(g) Promote and advertise the products: A farmer should engage in advertising and promotions.
People mostly buy products they know or have heard about and when a farmer advertises his or
her products, it helps to increase awareness and subsequently, demand for his or her products.
Some of the methods of promoting poultry products include:
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