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Formal letters should take into account the principle of consideration. Prepare every message with the receiver in mind. A formal letter should be timely to ensure that the receiver receives the message at the appropriate time. A good formal letter should be complete. It should contain all the details / facts the reader needs in order for him to react the way you( the sender) desire.
� The message sent out in the official letter should be correct and truthful.
MARKETING MANAGEMENT There is ready market for chicken and chicken products across Uganda and in the East African community and the world at large. This is why irrespective of other factors, chicken prices have risen from an average Shs 7,000 two years ago, to around Shs 10,000 /= for hybrids and Shs 15,000 /= to 40,000 /= for local chicken.
The ultimate goal of every poultry farmer is to make great sales at each harvest and unfortunately, a lot of poultry farmers get stuck at this point. They spend months raising and feeding birds; and when it is time to sell, they do not achieve much results. Not because there is a shortage of demand for their products; but because they have not really paid attention to the sales and marketing aspects of their business.
A poultry farmer should not be too caught up with the operational aspects of his or her business so much that he or she now neglects the sales aspect.
Marketing Techniques Below are some marketing techniques poultry farmer can use to increase sales and expand his or her
income from his or her poultry business.
( a) Bypassing the middlemen: Most poultry farmers rely on middlemen to help sell their products. They sell in bulk to other people who in turn sell to the consumers. If a poultry farmer wants to sell faster, then he or she should sell both in wholesale quantities and resale quantities. He or she can sell in retail quantities if he or she has his or her own sales outlet. He or she should look for a good location to rent a store and then use it to stock products from his or her farm so that in addition to selling to wholesalers, he or she can also sell to retailers.
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