Thus, as part of corporate social responsibility, a poultry farmer can:
� Provide information on HIV prevention
� Organize workshops on gender issues.
� Disseminate information on family planning.
� Engage in improving hygiene
� Engage in building human capital( training local people to be employed by the mining enterprise or to provide outsourced services, promote and provide skills on microbusiness, aquaculture, crop cultivation, animal rearing, textile production, etc.).
Pricing Poultry Products Price is a vitally important decision area because although it is a“ promotional” tool in many respects, it is the main source of income to the organization. If prices are lowered for promotional purposes, the cash flow within the company and its long-term profitability could be seriously affected. As with products, there is normally a range of prices. These can vary according to the quantities bought, the importance of the customer, and the market segment. Pricing can be longterm( set at a level for sustained profit making) and short-term( cut prices for tactical reasons, such as market penetration). It is vitally important to get pricing decisions right.
Price is the sum of the values that consumers exchange for the benefits of having or using the product or service( usually buying power which depends on income, credit and wealth). Barter is the oldest form of exchange proving that price does not always mean money paid. Buyers have limited resources so must allocate their buying power so that they obtain the most desired products. Buyers decide whether the satisfaction gained in an exchange is worth the buying power sacrificed.
Pricing bears directly on a firm’ s sales revenue and profits. It is therefore the concern not only of the marketing director but also of the managing director and the whole board. With pricing decisions the success or failure of product ranges and even the survival of the firm may be at stake. Pricing objectives flow from business objectives. Pricing may be concerned primarily with:
Profitability, where the emphasis is on return on capital or profit goals for a given period.
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