Economic Considerations For The Year Ahead
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Educate , educate , educate .
Speaking of education … If your constituents have questions , they ’ ll be looking for answers . And if you don ’ t provide them , they ’ ll find someone else – probably a competitor – who will . Even though we were ( and still are ) waiting on IRS guidance in a few areas , people are asking questions now . Therefore , it ’ s been important for us to share TCJA tips and information in a timely manner .
Furthermore , remember that your customers are unique in that they prefer receiving information in a variety of ways . In other words , if you limit yourself to producing a few blogs , you ’ re really missing out . Here are the mediums we used .
• WEBINARS . By offering a high-level overview webinar and three additional deep-dive webinars , we gave our audience a chance to choose their ideal level of detail . Additionally , attendees were able to ask questions in real-time . Finally , since the webinars were recorded , they satisfy the allure of on-demand content . See for yourself at www . reacpa . com / TaxReform .
• PODCASTS . Like the webinars , our four podcast episodes are available on-demand . These are a bit more conversational and geared toward addressing specific issues within the overall plan .
• RESOURCE CENTER . Putting together all of this information is hard work ( trust me !), but by storing it in one place on your website , you will ensure that it can be seen and heard by as many eyeballs and ears as possible . For example , all Rea ’ s TCJA-related resources – including the webinars , podcasts , blog posts , FAQs and more – are tied up with a bow and shared in our resource center , www . reacpa . com / TaxReform .
Develop solutions to frequent questions .
As soon as the TCJA went live , our clients were asking us two questions : 1 ) How will this affect my tax situation next year ? 2 ) What can I do now to get ready ?
WILL YOU BE READY TO RESPOND ?
Instead of reacting to these questions on a case-by-case basis , we set to work to create a comprehensive comparison report that applies 2018 tax laws and provisions to a taxpayer ’ s 2017 data . This tool allows us to offer clients a thorough analysis that helps them identify an ideal tax strategy , one that maximizes available incentives while minimizing overall tax exposure .
By developing proactive solutions and addressing frequently asked questions , you can position your organization as an authority on any given topic in the of midst new or emerging scenarios . If a new regulation prompts a few customers to ask you the same question , you can bet your bottom dollar that a lot more customers are wondering the same thing . If you can develop a solution or educational content for them before they ask , you ’ ll be their hero .
To learn more about our strategy and how you might deploy a similar game plan , give me a call at 234.249.3459 .
Be Mindful The Winds Of Change
Economic Considerations For The Year Ahead
By Brad McMillan , CFA , CAIA , MAI , chief investment officer , Commonwealth Financial Network ® bmcmillan @ commonwealth . com
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