THEORY!
Theories
The theories that we
used to get grip on the in-
novation and guide our meetings were the 'diffusion of innovation' [3] and 'disruption of technologies' [4] (images). These theories facilitated the discussion about what the innovation actually was and we could control the discussion on these aspects better.
We argue that, the adoption life cycle of Bitcoin / cryptocurrency is at the point that the early majority starts to recognize it as something interesting (see figure below). But why is this important? The early majority will probably wait with extensive use of the cur-
rency, because it is
not stable and therefor
risky to posess. The value of
the coin can drop very fast, which means the loss of purchasing power. What has to be done to establish more trust and stability for Bitcoin and other cryptocur-rencies? This newly developed market is not mature enough. We see that as bitcoin exchange site MT. Gox loses large amount of (mainly) bitcoins that were stored on their servers. This issue has to be solved which, according to us can be done in two ways. Fisrt option, wait until the market matures, probably by trial and error. Second option, ecncorpo-rate the cryptocurrency in the
model of the future bank.
sufficient we used Skype to facilitate the discussion. The media richness is higher because we could hear and see each other.
Finally when the idea was out-lined, the group started to work on the content and appearance of the magazine. This was very time consuming! The pages were blanc to start with and every little detail had to be added by ourselves. Actually the division of work was not really necessary, because we have pizza-guys that like design and pizza-guys that are better in figuring out the content. In general, the process went really well! Of course this is not very strange since we all work together in daily life at the local pizza place.
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