The movement of Technology, can retailers keep up? 12 | Page 3

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and own these smart phones which has doubled since 2013. Since there has been such a improvement and change within the tech world, this can be very overwhelming for some people and this is why it can be very off putting for people to become a part of the vastly growing technological world. However, even though it may seem daunting, it only takes a little bit of practice! As people get more and more comfortable with using this type of technology for doing things they can do walking down the high street, the demand for industries such as retail to adapt to these changes. The amount of web users is nearly 3.2 billion which is half of the population and around two million smart phones are sold everyday, now when you think about it that really is crazy!

THE IPHONE GENERATION

The IPhone has changed many peoples lives and perspectives over the big wide world web and social media as the IPhone was the start and the kick off that social media needed. This is just a time line of IPhones starting with the very first one from 2007 and the very latest in 2019. that is only 12 years and what apple have achieved is nothing but phenomenal. You can now buy items at a click of a button, send money to anywhere in the world in seconds, find anything you wish for on search engines such as Google or Bing. The evolution of the IPhone has caused and forced the retailing industry to create more ways for their customers to shop and buy as customers are becoming more and more lazy when it comes to shopping for their everyday needs and this is something the IPhone has made more easier for these customers to do. Compared to when BlackBerry was around, this type of instant shopping was not available.