Top 10 Guidelines for Effective Branding, Brand Development, & Brand Management
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Protect the brand- Having the proper trademarks for company products as well as copyrights are key to legally protecting the brand. Effective branding will also include not letting the brand become too diluted in the market.
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Deliver on your promise- Good brand management entails delivering on a promise whenever it is made. This is the key to having a good brand reputation. The worst thing that can happen is the consumer thinking that your brand isn't trustworthy.
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Exploit the potential of the brand- If the brand is strong and reputable, there should always be some keen interest in the opportunity to the co-brand, license, or franchise a brand.
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Good social media- The boom of the digital era allows millions of people to see millions of brands every day. Making sure that your customers, via social media, continually sees your brand is a good way to increase brand loyalty.
Focus on key aspects- Effective branding will always focus on what the brand does well. It can be one main product feature or benefit that the brand does better than the competition. Seeking out this benefit will give customers a reason to choose your brand over another.