Steps for Collecting Informal Marketing Research
STEP 1: Choose an approriate method. Methods can range from online forums to customer satisfaction surveys following delivery of a product. Choosing an appropriate method is key to getting useful data back.
STEP 2: Set realistic goals and build on past efforts. Setting ambitious goals can set your firm up for failure. Starting small and selecting appropriate methods for collecting research data will set you on the right track.
STEP 3: Have a single contact person. Designating one person as the research manager is key for a smooth process. They should be aware of every effort in the research process.
STEP 4: Monitor and adapt to research methods. Monitoring all methods and adapting to the ones that work will make for a succesful research plan.
STEP 5: Interpret data into a useable form. Once collected, the data should be sorted into usable outputs. outputs