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Create brand feelings- Playing on the emotions of the consumer is a very effective way of branding. Tying your brand to things such as holidays or childhood memories will allow consumers to connect with your brand. This, in turn, will make them brand loyal.
7
Have a brand vision- Brand managers should have a clear and focused vision of their brand. This includes knowing what the customers want in a product, and how the brand can facillitate a transaction.
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Brand slogan- As with all successful brands, having a good slogan to go with the brand is essential. This allows customers to automatically connect to the brand whenever they hear this slogan. If it is catchy enough, it can increase brand loyalty immensely.
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Brand logo- The logo of the brand defines its identity. The logo can create a mood or even pass a message across to its customers. The logo also signals the symbolic value of the brand. if your logo is printed on a product then there is a standard of quality associated with that product.
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Brand marketing- The marketing of the brand is the most important concept when it comes to effective brand management. The marketing of the brand has to be in sync with the product message. Having a synchronous relationship between the two eliminates confusion for the customer. Overall, the brand has to make sense to the consumers!