The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 9

FEATURE
THE LENS
THE LENS
Sniper's Misery
Saka Omolola Adijat
Y or Otapiapia as some would have it called. lives other than that of mosquitoes in the room and
However, without being myopic, everyone would agree that unwanted reptiles in the lawn. Even traders are
since the inception of this fast selling product, other currently having a misconception towards selling
insecticides had to put more efforts to keep their wheels in the product, as no one wants to aid suicide.
ou'd recall that sniper hasn't spent a long time in dilemma to conquer- why should I buy it if it won't
the Nigerian market compared to the popular Go90 be exhausted once? Sniper is currently dangerous to
motion, fuel their machine and have some balance to keep
Given that you are in school and know that this thing I'm doing, it's
most parents most often want not actually affecting my school and
their kids to finish studying before they are seeing that I am doing well in
doing another thing, how did you school. When you are working and
get your parents' support? you still call your parent, then they
Well, when they saw the zeal; when will be like there is no effect, that
they saw I was making money out of means you are not gaining anything
it. I won't brag, but am independent from work. But then I'm working and
and what am making money so I I don't have to call them and ask them
don't pick my phone to call them and for anything. I sort all those things by
start asking them for money. They myself, at least the primary needs I'm
STUDENT ICON
“ I fell in love with
working on Corel draw.
Using Corel draw, I
started bringing shapes
together even if it's was
not making sense
actually, I was still eight
years old then. ”
their body and soul together.
Who are your role models?
Currently talking about products without any traditional My first my role model is Bolanle
advertisement, and is still been trending in the Nigerian Banwo. She is a graphics designer
market based on recommendations and testimonies. No list based in Lagos. I haven't met her
will be complete without having sniper on it. because I just saw her on Instagram.
On the pages of papers, on the television and radio screens, And I also have Ayanfe even though I
the news we are being fed with that concerns sniper is don't know her full name but they
always linked to the tragedy of suicide. In the face of know her as the brand preacher
adversaries and all the suicide notes going viral on the social everywhere she is in Lagos too she is a
media, sniper has become a residual part of the graphic designer, also into branding
consciousness of every youth- not anymore linked to she gives people ideas and stuffs so,
insecticide but “suicide”. those are my two role models.
What advice would you give to the
Between the ember months of 2018 and 2019, the suicides These salient consumers' questions have indeed aspiring graphics designers and
aided by sniper have been a cause for alarm. Unfortunately tampered with the sales and distribution of sniper in entrepreneurs?
for the brand, it has gradually lost its identity as an the Nigerian market. So far in records, the producers insecticide and it is gradually becoming a threat to the lives able to solve all those things by How did you get your creativity? of sniper are yet to brief the public on their position of every young people going through inevitable challenges of myself. So, they know that okay, she It's from God because, anything I do I in the situation, the way forward, or anything at all. is doing well. actually pray about it. It is part of my Can you say you've made yourself routine to pray so I commit my work
life. As a product with a great coverage in the Nigerian
market, this is one of the toughest public relations problems Also, the Nigerian government is yet to place proper I have accounted for in the areas of negative perception, sales and your parents proud? to the hands of God, he is the giver of
priority on this situation, there have not been any decline and diversion of consumers. Yes, because I remembered when I all things, and I surf the net very well.
publicly declared strategies directed towards went home, my mom often said I follow people on Instagram and
curbing the situation. Also, the Nigerian government It is becoming increasingly scary for people to buy and keep “Baby girl I am proud of you”, people follow me we get to interact
is yet to place proper priority on this situation, there the product in their house due to the threat that the remains “Daughter, I'm proud of you”. They ask questions, and I also Google
have not been any publicly declared strategies holds. Therefore, as a user of the saw where I was taking this to, they stuffs for more idea.
directed towards curbing the situation. saw the level of my zeal.
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product, there is a
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I would say in life everything is stage
by stage and if you have passion for
something go for it don't allow
anyone to talk you down just focus on
it, and if you are the type that doesn't
like school and you have passion for
something else guy go for it because if
you do something that you love you
will be more effective and prayer is
the key be a lover of God be a lover of
Christ yeah.
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