The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 20

THE LENS Content creation in Advertising - Surviving the tide ESSAY visual (photography, video), for both has to be communicated, right? So, digital and social media platforms. how do we continue to create relevant content in advertising? How does it relate to Advertising? When it comes to advertising, it's not Well, like it or not, content creation just about what you want to say, but is a very vital factor in Marketing also how best to say it. The end goal of communications, especially advertising content is usually to elicit Advertising. I mean, it's consumer response curiosity, 'Communications', so 'something consideration, and action. In short, if your content does live, their age, sex, race, social status, not give your customer a reason to at what they enjoy, their beliefs, least try your product, you are not aspirations, common problems they doing it right. But before anything have, etc., will help to narrow down else, you need to figure out WHO who your ideal audience is. Phew! your target audience is. Now that you've carried out that profitable Popoola Jesujoba B efore we learn how to survive the tide, we first need to understand what content creation is all about; and to do that, we first have to know what “content” is. So, lets dive in, shall we? Well, according to our 'egbons' at Wikipedia, Content is defined as “something that is to be expressed through some medium, as speech, writing or any of various arts, for self-expression, distribution, marketing, and/or publication.” In short, content is any There’s more to material that people contribute to makeup than a the online world. Knowing this, we can then say that content creation is, “the creation/curation/contribution of content made up face pinksartistry.mua Pinksartistry to any media (most especially digital media); and is targeted at an end- user/audience in specific contexts.” Some forms of content creation include written (blogs, articles, websites), little necessary exercise, we can talk [email protected] [phone] This will give you an idea of how to about what to do to create relevant help them. Information such as who content that leads to a they are, what they do, where they sale/conversion. WWW.AMCOSMEDIA.COM