The Lens Magazine 2019 THE LENS 2019 CCOMPLETE | Page 21

INTERVIEW
THE LENS
THE LENS
effectively and make informed decisions. Timely creator, you will spend a lot of time thinking and
connections that lead to powerful conversion start learning about different things, tactics, styles, people,
inside the data. If you want to gain a deeper brand and so on.
understanding of your customers, you will first need to How do you handle content creation brain block?
look at their behavior patterns and trends, then take
action to reach the right people just in time. That calls
Brain block is every professional's worst nightmare.
Lost Race
Abu Joshua
POETRY
Surviving the Tide
Charles Nnanna
Whether you are working on a small or big campaign, in They came from the West We have a dream,
as much the campaign requires you to focus, think and Does language matter? We had our lands and they had the Bible To school we came to start the scheme,
create, always get ready for your brain to be blocked. They taught us to pray with eyes closed. Challenges, opportunities, ups and downs,
Let me start by asking a question: why do you think BBC Believe me, I've had one or two brain blocks while We opened them only to see Patience, diligence for tomorrow's crown
came up with BBC Yoruba, Igbo, Hausa, and the likes? putting this interview together. Individuals have There is no doubt that we are living in an increasingly different ways of handling brain block. For me, apart multilingual society where it takes almost if not more from taking a walk with coffee, interacting with friends, than 20 languages to communicate with 80% of the listen to music and the likes, I will say Lagos Trend on world's online population. One thing I have realized Twitter unblock and refresh my brain so fast. Funny, over the years as a digital marketing specialist is when it but it works like magic. comes to business, people like being marketed to in What Digital Marketing personality do you admire their native language. So as digital marketing is evolving the most and why?
for a Data-Driven Skill.
so also the impact of language on its techniques is
growing. In a nutshell, language really matters.
What are the prerequisites for content creation in
the Digital Marketing industry?
Yes, content is the king and the right content can
catapult your marketing plan ahead of the competition.
But a content not properly or strategically created and
positioned will lose its power of meeting its needs and
achieving its goals. You should be able to tell a
compiling story about your brand. In today's Digital
Marketing industry, there are so many requirements for
content creation but I will highlight two essential
prerequisites – Research and Adaptability.
What is the most important skill to a Digital
That they had the land, we had the Bible.
Sweat and hardwork we'll gather,
They came from the West Tools to climb the thorny ladder,
Freedom and Civilization they said So when the clock's not giving us time,
We were never in chains We'll never stop making the climb
But their Civilization wiped away our
heritage
Our candle'll burn from Monday to Sunday,
It has to burn from Monday to Sunday,
My most admirable Digital Marketing personality is
GOOGLE. Why, because I learn a lot from and on
Google.
They came from the West During the day when the sun burns angrily,
With shiny armors At night, our candles aggressively
Bright as their flesh from long days
What is your message to upcoming content creators Balanced on oceans Such sweet strain, it's the joy,
in the Digital Marketing Industry? With a mission to conquer our fatherland Bitter merriment, it's the call,
Delightful pain, our story,
In the universe of Digital Marketing where everything
changes at light speed, be willing to make mistakes and They came from the West learn from them. There is no better way to learn than to With sticks exploding and whips that sting roll up sleeves and get hands dirty. Be courageous, jump Deeper than the black scorpion So when the current's highest,
into the deep end, and try very hard. Also, don't just I saw them take mother into that room And the torrents strongest,
create content but know why you want to create. I will And father's brains shattered all over the red We'll keep making the climb,
earth. It's our job to survive the tide.
leave you with this quote from Ellen Gomes “One of the
best ways to sabotage your content is to not tie it to your
goals. Know why you are creating content”.
Long live success, our glory
I saw them bind brothers in long queues of
agony
Marketing content creator, and why?
Mother's screams etched deep in my memories
Let me start by saying some jobs are easy to define. If you
Father's lying body kept me awake till dawn
want to be an engineer, you go to school and get an
engineering degree. Do you want to write code for
Google? Go to school and study computer science. But They came from the West
what do you do when you want to be a content creator? Fed us their standards
Go to school and study content creation/marketing? And rubbished our virtues
Well, there doesn't seem to be a program for that yet. If They came, burnt down our traditions
you really want to be a great content creator or Long laid down by ancestors of old
marketer, the most important and required skill out of The ruins we feel till this day
many is what I called 'Critical Thinking'. As a content The injuries that may never heal
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