NOV 48
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Celebrating the
Daughters of Today
Society is constantly evolving and progressing. The expectations we have
of each other, the way we relate to one another, we find often ourselves in a
state of evolution. At the centre of this is the daughter of today. She’s modern,
independent and strong-willed, who in her own unique way, will make the choices
she needs to so she can always be the best version of herself and redefine the
world around her. Platinum Evara in its Daughter’s Day campaign celebrates this
new-age daughter and pays tribute to her rare qualities that drive her to make
these rare choices.
One such daughter is captured in a lead film. This daughter is a perfect example
of a daughter of today – secure, spirited, confident. Even when her choices are
rare or difficult, this confidence holds good. No wonder she has commanded the
respect of her new family with her actions and demeanor, as she redefines the
traditional dynamic between daughter-in-law and father-in-law. The film is also a
reflection of in-laws today who are less critical and judgmental and
are increasingly appreciative and affectionate.