Feature
In
Kerala there are
around 6000small
scale as well as around
10 very large scale players in this
industry. Most of popular jewellery brands
of India are based in Kerala. Gold is part and
parcel of the life of keralites. This metal is
an inevitable one in all the major functions
of the people of this land. Even then there
was a small setback in the sale of this metal
in the pre GST era. But after the introduction
of GST the demand for this yellow metal has
been recouped.
Not just an investment… it is an
emotion
Price of gold over the decades has risen
sharply. Since the past 10 years the rate of
gold has shown an increasing trend of around
120%. This has made it a strong means to
invest in. Most of the middle-class people of
Kerala usually set aside a small percentage
of their salary to invest in Gold. This is the
reason why major jewelleries in the state had
implemented gold purchase scheme with
regular and small instalments starting from
Rs 1000/-. Such schemes have created great
acceptance among the middle class and lower
middle class customers. Even the youngsters
have started following the footsteps of their
immediate predecessors in investing a small
percentage of their savings in gold. A normal
trend which is seen in this state is that once
a girl child is born her
parents start investing in
gold as they know that gold
has a quality which would transpire a
women’s life into eternal bliss. The recent
crashes and the inherent risk in investing in
the stock markets also push people to invest
in this metal.
Like a land which has lots of jewellers Kerala is
also a land of many micro finance companies
which accept gold as securities for lending.
This also has impacted in the increased
demand for Gold in Kerala as it proves to be
an investment which can be converted in to
money at any time.
Unparalleled a�finity for gold
The recent developments in this industry like
that of online gold trading, light weight gold
ornaments, affordable diamond jewellery etc
has also resulted in the acceptance of gold
jewellery among the youths of Kerala. Kerala
also features one of the most transparent
methods of gold trading in the country. It
is here where the 100% barcoding system,
rate tags, 100% hallmarking etc has been
implemented first in this country which has
attracted many customers even from other
states to Kerala.
Kerala has always been and will be always
‘Gold’s Own Country’
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