Platinum Jewellery
“This campaign represents those
daughters who have remained
true to themselves and broken
away from the conventional
mode to make bold choices. With
Evara we want to celebrate these
#DaughtersOfToday with the
rarest and most precious metal,
Platinum. It is our way of telling
the world that these independent,
strong-minded daughters are the
future and with the support of
their loved ones, they can only
soar further,” said Sujala Martis,
Director, Consumer Marketing.
Pravin Sutar, Executive Creative
Director, DentsuWebchutney, said,
“The world as we know it is in
the process of changing and it
is our daughters who are at the
centre of it all. They’re redefining
relationships; they’re changing
traditions, all the while enjoying
the respect of everyone around
them. It is these daughters that
we wanted to celebrate in our
campaign by showing the world
how rare and special they are.”
Apart from the film, with its other assets the campaign seeks to recognise &
acknowledge different kinds of modern daughters, who have all ultimately made
rare yet inspiring decisions, especially when it comes to their weddings & the lives
that follow. The campaign is designed to ask all such women to contribute their
stories so that they might be celebrated. From asking for books as a wedding
present to financing her own wedding, these #DaughtersOfToday truly deserve to
be celebrated with a metal as rare as Platinum.
An exclusive knowledge sharing series from Platinum Guild International www.platinumguild.com