The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 16

You also need to focus on your description. Put the one or
two special features right at the beginning of the description so
people will see them immediately. You can also put them in your
headline.
This will help you attract the right people. If you do this,
you will notice that the quality of your leads will improve. You
will show your home to people who are ready to make a purchase.
You will also get more offers that are close to or at the
asking price. While all of this is great news, you still have one
more thing you can do to increase your sales

How to turn a negative into a positive
Nothing kills a sale like a big negative does. Fortunately,
you can often turn a negative into a positive. Let me go over an
example so you can understand how this works.
Let's imagine that you own a condo that was built ten years
ago. You want to sell your condo, but you have some competition
from a new complex down the road. This complex is selling brand
new condos.
The condos are the same but the asking price for the new
condos is about $40,000 more than the asking price for your
condo. Lots of buyers will snatch up the brand new condos just
because they are new.
They don’t think about the fact that in five years, it won't
matter that one condo is five years old and the other is fifteen
years old.
The five-year-old condo will NOT fetch an extra $40,000
compared to the 15-year-old condo. When the buyer of the new
condo sells it, they will actually lose money because they won't
recoup the extra $40,000 they spent.

They aren't thinking of that, though.
They are thinkin g about getting that new condo. That can
make it hard to sell your condo. Fortunately, you can educate
buyers and get them interested in your condo.
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