The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 17

Create an ad with a headline that says, "Don't buy a new
condo in (Complex Name) until you see this house." Then you
could go over all of the reasons why people would benefit from
buying used.
The cost is an obvious reason and one you should certainly
include. It is far from the only reason though. For example, new
houses are typically not as attractive because they don't have
established trees.
Their yards might even still need sod, and they don’t have
any plants. That all leads to more work and more money. If you
do a good job of explaining this, you can turn your negative into a
positive and make the sale.
Now, let's say you are trying to sell a house in a
neighborhood that has not been established. An empty
neighborhood can be a negative but you can turn it into a positive
by talking about how quiet it is.
For instance, create an ad that explains how peaceful the
home is. Some potential buyers will look at this as a huge
positive.
These are just two examples. You can turn any negative into
a positive by reframing it. Remember, you control your story. It is
up to you to get it out there in a positive way.
Now you have the information you need to make the sale. If
you follow this system, you can cut down on your showings and
speed up the sales process, all while making more money.
Just keep the 80/20 rule in mind during the selling process
and you will be successful.

Would you like to do this to sell your
home, but don’t have time to
implement it all yourself?
If you said “Yes”, then give me a call at [phone]. I
can implement all of the things I described in this chapter and the
entire book.
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