The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 15

swimming pool, or anything else that makes your home
stand out.
Just look for the 20% that is different and find a way to
market it. That is how you will get results. You can't just throw
the information into your listing, though.

You need to go about it in the right way so
you can appeal to your target market.
Having the information, you need to advertise your property
is an excellent first step. It is just the first step, though. Once you
have the information, you need to put it in your listing.
Simply adding it in is not enough. You need to make sure
people see it or it will not help you.

It all starts with a picture.
The Picture. When people visit a real estate website, it
takes them a split second to decide if they are interested in a
property. That is because they see a picture of it. Before they even
know it, their brains tell them yes or no.
If their brains tell them yes, they click on the listing. If their
brains tell them no, then they move on to the next property.
It is your job to make sure people's brains say "yes' when
they see your picture. You do that by photographing the unique
feature and then using it as the display picture.
Of course, some people won't be interested after they see
your display picture. That is okay. Remember that you only want
to appeal to people who will buy your property.
You are just wasting your time if you appeal to people who
aren't interested in your unique features. With that in mind, this
will also help you weed out people who are not interested.
That means you won't have to do showings for people who
don't want to purchase your property.

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