The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 14

surrounding homes. I once saw someone pay extra for a townhouse because of its location in the complex. The complex had 200 townhouses on it. Most of them did not have a yard. A few of them shared a large half acre "yard area." One of the owners whose townhome backed up to this yard area was able to sell his townhouse for a higher price. It set his property apart from the others that were on the market, because it was a characteristic shared by maybe 10% of the owners. He was the only townhome on the market that offered that feature. That made it a very easy sale. Another townhome seller (in the same complex) found a different unique feature. He did not have a yard but he was still able to use his location to his advantage. His property backed up to a lake and a fountain. That extra feature helped him sell his townhouse quickly and for a great price.  You also might have a private location. For instance, your lot might be partially concealed by trees, or you might have an empty lot next to you. You can use this to market your property.  You might have a unique backyard. If you have a larger backyard than your neighbors, then use that to your advantage.  A shady backyard can also help you sell your property. Some people like the idea of lounging in the shade.  A fenced in backyard is also a big selling point. People with kids and pets flock to homes with fenced in backyards.  You can also look at other features. For instance, a finished basement can help you sell your home. You can also market a large attic, an extra-large garage, a 13