The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | 页面 12

the market for seven months without any offers.
The seller could not figure out why the house wouldn’t sell.
He ended up firing his agent and hiring a new one. This new
agent knew the importance of finding that one special feature. He
went out and examined the house and lot.
That is when he made the big discovery. The house sat on a
gorgeous 5-acre lot. All of the other houses that were being sold
in the area sat on lots that were 1-2 acres.
Not only was the lot bigger, but it was also more private
than the other lots that were up for sale. The new Realtor
marketed the 5-acre lot. He mentioned that the house was nice,
but he spent most of his time focused on the lot.
He knew that the house was not the selling point, so he
shifted people's attention to the unique feature. It ended up being
snatched up by someone who was relocating to the area. The
person had noticed the house for sale in the past, but it hadn't
caught his eye.
That changed when he found out it was on a 5-acre lot. He
was suddenly very interested. He was so interested in the home
that he made an offer from 1,000 miles away, before he even saw
it in person.
He was afraid that someone else would buy it before he did
and he would lose out on his dream house. That sale happened in
45 days.
The house had sat on the market for eight months without so
much as a nibble, and then it was purchased in 45 days, sight
unseen, all because of the 80/20 rule.
By changing the focus, the Realtor was able to generate lots
of interest quickly. The house was no longer unsellable. Instead, it
was one of the hottest homes on the market.

Selling to Interested Buyers
When you stop creating advertisements that sound like the
other houses in your area, you can attract interested people. This
11