The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Página 11

They went from house to house, and in each case, the buyer
put in offers that were 10-20% below the asking price. He would
not budge. My friend wasn't sure if he was ever going to make a
sale.
Finally, they went to the house that didn't have a lot of curb
appeal. It was not a good looking home. Even though the house
didn't look great, it was the one that finally broke the tough
negotiator down.
Suddenly he was willing to offer the full asking price. You
might wonder why this house broke him. It wasn't because he had
a thing for ugly houses. Instead, it was because of the 80/20 rule.
My Realtor friend took him to houses that shared 80% of the
same features, and the buyer did not care about any of those
features. He was not interested in bedrooms and bathrooms.
Instead, he was interested in that extra feature that this one home
had.
In this case, the house was on a hill and had a gorgeous
view. All of the other houses were on flat land. That view sold the
buyer. He didn't buy the house because it had hardwood floors.
He didn't buy the house because he liked the floor plan or
the manicured lawn. It was completely based on that hill and
view. That view caused him to stop negotiating and offer full
price on the spot. That is the power of the 80/20 rule.
If you learn how to tap into this rule, you won't have to
settle for less than your asking price.

It can even help sell homes without the
buyer even physically seeing them
In some cases, the 80/20 rule even helps people make sales
without conducting a showing. This is a huge time saver. I have
another real life example of this. In this case, this house
languished on the market for months.
Unlike the house in the previous example, it was not ugly.
In fact, it was a very nice custom home. As nice as it was, it sat on
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