The Insider's Guide To Selling Your Home By Owner- Rocio Fausto I | Page 10

These features make your home unique. These features will
make it easier to sell your home for the full asking price.
In order to understand this, let's look at some examples.

The 80/20 Rule and picking
from similar houses
Earlier, I went over an example where someone was looking
for a 3 bed/2 bath house for about $200,000. Let's expand that
example and assume that there are five houses that meet that
description in a specific area.
The Realtor and the buyer go to the area to look at the five
houses. They are all close to being the same house and they are
close in price. On paper, you might think that the buyer will have
a hard time deciding between those five house.
That is not the case, all because of the 80/20 rule. In this
case, let's say that four of the houses don’t have a pool, but one of
the houses does. The buyer sees the first four houses that don't
have the pool and he is not interested.
He turns his nose up and either doesn’t put in an offer at all
or makes a lowball offer. Then, he sees the final house and it has
a pool.
Suddenly, he is ready to pay the full asking price, even if the
house is more expensive than the other four he saw. He doesn’t
put his bid in based on the 80% of the features the five homes
shared.
Instead, he put the bid in based on the 20% that was unique
about the final home. The 80/20 rule sold this home. The 80/20
rule doesn’t just help people sell houses.

The 80/20 Rule causes homes
to sell for more money.
I am going to go over a real life example. In this example,
a Realtor friend of mine was taking a potential buyer around to
view houses.
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