“Now it seems every organization is waiting to find that
one big thing...”
Share your most
humourous
fundraising
experience with us!
Submit a photo of
you participating
in the event to
The Hub’s
Facebook page!
For every
fundraising photo
we receive in
November, we’ll
donate $5 to the
local Toys for Tots
campaign
Below, left to right:
U Windsor Lancers support
the ALS walk
Hallowoof along the
riverfront
26 The HUB - November 2014
Amherstburg Marathon, due to lack of
interest. One walk-a-thon that did take place
in October was Hallowoof.
According to Amanda Orr, one of the
coordinators of the event, it was the Humane
Society’s 24th walk but only their second
themed walk. The charity decided to add a
Halloween theme to their walk two years ago
to meet an increasing demand from the
community to make their walk more
family-oriented and unique.
“We always have to look at what's going
to be viable in the next year and plan for that
accordingly,” said Orr. “Right now we have a
lot of interest from the community and great
media sponsors, so that will probably keep
our event going for the next few years.”
November will bring one of the area’s
most highly anticipated fundraising events of
the year, the Crystal Ball Gala. Because some
residents have started to view this type of
fundraiser as old and uninspired, the Juvenile
Diabetes Research Foundation has teamed up
with the Windsor Regional Hospital Pediatric
Metabolic Unit in an effort to increase their
target audience.
JDRF employee, Nicole Cozad said the
partnership has had a positive impact on
both parties and allowed them to raise more
money through the gala than some of their
other fundraisers.
“The gala does a great job of raising a lot
of funds for both organizations so we're very
lucky,” said Cozad. “You just can't wake up
one day and raise that much money. It's really
forming relationships over years and years of
fundraising.”
Tips from a fundraising expert
Loraine Goddard has worked with many
fundraisers during her time at the United
Way of Windsor-Essex County. Her
experience has taught her more residents
should be more cautious when choosing an
event to partake in.
“I notice that the majority of new donors
are saying, ‘I'm willing to give you some
money but what am I going to get in return?’
That seems to be the lens which I think is
driving the change in terms of how
organizations are conducting their
fundraisers today,” said Goddard.
Goddard went on to describe a time she
met a local couple who had just come from a
fun run, but had no clue what organization
they had supported and whether or not they
had made a charitable donation. She believes
fewer charities would struggle if more people
took the time to research events before
attending them.