The evolution of fundraising
You don’t have to leave Essex County to hear about the latest
fundraising craze. The ALS Ice Bucket Challenge, Movember and the
Colour Run are a few of the world-wide fundraisers that have reached
our community through social media. However, because the majority
of the money raised by these types of fundraisers leaves our area, local
charities must fight harder to convince residents to support them than
ever before.
Fortunately, some donors already know that participating in these
social trends is not enough. At Windsor’s ALS Walk in September, the
many members of the Lancer football team and their coach, Joe
D’Amore, came out to support the charity after many of them
partici