The Hub November 2014 | Page 24

Fundraising Fatigue Remember when fundraising was simple? When charities weren’t required to outperform corporations or the latest social media craze? If you can, you are not alone. Some Windsorites say they’ve seen charities go from pushy to over-the-top in recent years and their constant need to outdo one another is upsetting. But others say they enjoy the new fads and hope charities will continue to push the envelope with new and innovative ideas. Experts say it takes more than a good idea to keep a charity in the green. Story and photos by Taylor Busch 24 The HUB - November 2014