The Global Phoenix - Issue 3 August 2017 | Page 14

Conscious Culture and
Management
“Conscious businesses have distinctive
cultures that help them adhere to their
higher purpose and maintain a harmony
of interests across stakeholders” (Mackey,
2012). Corporate culture has long been
an essential defining characteristic
of businesses, but in the context of a
conscious business, it is not something
simply observable about the company,
but something built into the fabric of every
part of the operation. “Culture can account
for up to half the difference in operating
profit between two organisations in the
same business“ (Heskett, 2012). Conscious
cultures have seven key characteristics
summed up by the mnemonic: TACTILE
• Trust – Internally between management and teams, externally
between suppliers and customers
• Accountability – Between team members, to customers and to and
from suppliers
• Caring – Genuine heartfelt care towards all stakeholders by being
thoughtful, authentic, considerate and compassionate
• Transparency – In finance and strategic planning
• Integrity – Telling the truth and operating with fairness and fair play
• Loyalty – To all stakeholders, staff, customers and suppliers
• Egalitarianism – All stakeholders are treated with respect and
dignity, small salary differentials between the top and lowest
earners within the organisation
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