Conscious Leadership
With EuRA as an organisation , stakeholder integration has been key from the start . Our customers are our members and our members all have a share of the organisation . When we work with suppliers we always work direct , for example not working with an events coordinator for our conference , as this way we build long-term relationships with the events teams at our venues . In negotiations with suppliers we understand they too need to make a profit and by negotiating direct , we are not embroiled in commissions and paybacks . Our employees are all equal parts of our small team . We have a flat structure in the organisation rather than a hierarchy . As a not-for-profit , we have no investors . One of the most common criticisms levelled at RMCs as part of the supply chain is that they have little respect for their DSP suppliers , paying late , demanding price cuts and using bonus malice clauses in contracts to guarantee price drops . Becoming conscious businesses is the best way for the RMCs to re-examine their supply chains and integrate all stakeholders in the industry .
Conscious Leadership
“ Conscious leaders focus on ‘ we ’ rather than ‘ me ’. They inspire , foster transformation , and bring out the best in those around them ” ( Mackey , 2012 ). The role of the conscious leader is to serve the higher purpose of the organisation and create value for all stakeholders . The philosophy of the conscious leader was first adopted into management theory in the early 1970s by Robert Greenleaf , who recognised that organisations as well as individuals could be servant leaders . These ideas form a core part of the conscious leadership tenet of conscious capitalism . “ Good leaders must first become good servants … A servant-leader focuses primarily on the growth and well-being of people and the communities to which they belong . While traditional leadership generally involves the accumulation and exercise of power by one at the ‘ top of the pyramid ’, servant leadership is different . The servant-leader shares power , puts the needs of others first and helps people develop and perform as highly as possible ” ( Greenleaf , 1970 ).
Within EuRA , we are working towards this concept of servant leadership both within the team structure but also in the way we perceive our members . We are here to serve them and that in turn feeds into the concept and vision of the EuRA family .
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