The Global Phoenix - Issue 3 August 2017 | Page 15

Within my organisation, we are working to implement all seven of these key
characteristics and so far we’ve been successful at doing so. But it takes a top-
down reorganisation and this is where corporate culture and the culture of a
conscious business differs. In the latter, it is not just something to be observed
and absorbed, it is a way of operating that defines the business itself.
We have worked hard on implementing all four tenets into the association, and
we launched an information campaign about conscious capitalism at last year’s
annual conference, which took place in Malta in April 2016. The conference
theme was dedicated to conscious capitalism with the title “Social Values |
Better Business” and a series of breakout, plenary and discussion panels looked
at how to implement the tenets of conscious capitalism across our industry.
What has been so interesting and important for me during this steep learning
curve has been just how important this approach is going to be for the future of
business, capitalism and the earth itself. Generation Y is already demanding a
change to the way we do business. Trust in global corporations is at an all-time
low, yet we have no better system for the distribution of wealth and raising of
happiness globally than capitalism. Change will come and conscious capitalism
is the common force of good in that change.
Bibliography
King 2013 - http://www.forbes.com/sites/onmarketing/2013/12/04/only-conscious-capitalists-will-survive/
Bourguignon & Morrison 2002 – “Inequality Among World Citizens 1820-1992”, American Economic Review 92, no4.
United Nations 2011 – “World Population Prospects; the 2010 Review”, Department of Economic & Social Affairs Population Division,
New York
Population Reference Bureau 2010 – “2010 Wold Data Sheet”, Washington DC
Mackey 2012 – “Conscious Capitalism – Liberating the Heroic Spirit of Business”, Harvard Business review Press, Boston MA
Smith 1776 – “The Wealth of Nations”, Penguin Books, London
Sisodia 2012 – “Conscious Capitalism – Liberating the Heroic Spirit of Business”, Harvard Business review Press, Boston MA
Greenleaf 1970 – “The Servant as Leader”, The Greenleaf Centre for Servant Leadership, Westfield IN
Heskett 2012 – James Heskett, presentation at the 4th International Conference on Conscious Capitalism, 22/05/12, Bentley University,
Waltham Massachusettes
Author: Tad Zurlinden; CEO EuRA (European Relocation
Association) & Association of Relocation Professionals (ARP)
Tad has been at the forefront of the mobility industry for over 30 years, starting his career as a
relocation professional in East England. He joined the UK ARP as a founder member in 1986
and was approached by the Board to take on its administration in 1987. Last year, at the 30th
anniversary celebration for the ARP, Tad was presented with an award for ‘An Outstanding
Contribution to the Relocation Industry in the United Kingdom’. During this time Tad has led
some of the most innovative initiatives for the industry.
He has developed and implemented standards and ethics which now define the delivery of
services across Europe. In forming the European Academy of Relocation Professionals in 2002,
he was able to implement a standardised training programme across Europe, resulting in the
MIM, MIM+ and MIM Fellowship certifications. Bringing four previously disparate associations
together, (the SNPRM, ABRA, EuRA and ARP) has meant that the industry in Europe has been
able to look towards achieving excellence that is the benchmark in all countries. The MIM
programme has been delivered in EMEA, Americas and APAC.
In 1998 Tad was the driving force behind the formation of EuRA, the European Relocation Association. In the last 18 years, EuRA has become a
leading force in global mobility. Tad pushed to have a global standard of excellence for providers and in 2008 the EuRA Global Quality Seal was
launched . The EuRA Global Quality Seal is an ISO equivalent independent audit process to ensure seamless service delivery and excellence in
process management. 72 offices in 32 countries now have the Seal.
Over the last five years he has worked with Oxford Brookes University to develop an online intercultural coaching programme, which has been
successfully delivered across the world to more than 40 companies staff including independent relocation consultants and owner managers.
The European International Relocation Congress is the leading knowledge-sharing and networking event in Europe and for the first time in
2016, EuRA led conferences in Africa and Asia, and in November 2017 will hold one in Dubai, Middle East.
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