ability to read your audience.
Are you prepared? Have you done your research? Are you ready to take on conversations with investors, be a keynote speaker, run a town hall meeting, podcasts, or media interview on the last-minute request? If your answer is anything, then “yes,” read on to learn more about expanding your ROI equation.
To achieve more than money in your ROI, you will need to add two more business assets to your equation. Your new ROI equation is:
MONEY
Money is an essential business asset. Train yourself to “think outside of the box” and develop different strategies. One thing for sure, “Money comes from other people,” such as significant clients, investors, donors, sponsors, products and services, online, at live events, and more.
There are abundant opportunities when someone is open to listening. Business 101 is to identify a problem and provide a solution to a problem. You can increase your Money ROI when you creatively offer a solution to a problem.
Here are four tips on up-leveling your money assets:
1. Know yourself. How do you make buying decisions? How do you sell? If you don’t know, here’s a website where you can learn more: https://crackmycode.com/EmpowerYou
2. Know your avatar and how they make buying decisions? Do you know their preferences, needs, buying behaviors, and sales cycles?
3. Know your audience. Tailor your talks with your audience in mind to help you generate ROI.
4. Know your business indicators. Keep in mind, information is power, and data drives informed decisions.