The Global Achievers Issue 12/2021 | Page 59

Presentation Return on Investment (R.O.I.)

Convert Presentations into Business Assets

How do you look at Return on Investment (ROI)? Are you looking at it as only money?

 

If your answer is yes, you may be missing a significant business generator. Presentations help grow your revenue, relationships, trust and expand your quality reputation. ROI is NOT just about the MONEY!

 

As leaders, influencers, entrepreneurs, business owners, or corporate executives, this could be the time for you to generate a new ROI Equation. An equation that steps out of the ROI norm of money and incorporates added business assets: Money, Support, and Reputation. Referred to as Presentation ROI.

“An investment in knowledge pays the best interest.”

~Ben Franklin

What is Presentation ROI?

Presentation Return on Investment (ROI) is the ability for successful leaders, entrepreneurs, business owners, and executives to consistently convert their high-stakes speaking opportunities into business assets: money, support, and reputation.

 

The significance of public speaking or becoming a trainer has never been higher. The demand for presentations is no longer just for information. Audiences expect more. Communication proficiency is a measurement of competency, self-assuredness, connection, and relatability, and, more importantly, your ability to read your audience.

 

Are you prepared? Have you done your research? Are you ready to take on conversations with investors, be a keynote speaker, run a town hall meeting, podcasts, or media interview on the last-minute request? If your answer is anything, then “yes,” read on to learn more about expanding your ROI equation.