The Gentleman Magazine Issue 7 | February 2018 | Page 94

LG LAYS GROUNDWORK FOR TV OF TOMORROW
WITH THINQ® AND a (ALPHA) PROCESSOR
At CES 2018, LG Electronics (LG) raised the home
entertainment experience to another level with the introduction
of ThinQ® artificial intelligence (AI) and an advanced image
processor in its newest OLED and SUPER UHD TVs. ThinQ
allows the implementation of hundreds of voice requests
utilising the company’s own open smart platform as well as
third-party AI services.

With AI functionality embedded in their TVs, LG customers
can speak directly into the remote control to enjoy all the
convenient features of today’s advanced voice assistant
technology. LG’s ThinQ TVs also function as smart home hubs,
offering access to other smart home products such as robotic
vacuum cleaners, air conditioners, air purifiers, smart lights,
smart speakers and many other devices that can connect to the
TV via Wi-Fi or Bluetooth.

And with LG’s newest α (Alpha) 9 processor powering the
company’s market-leading OLED TVs, viewers will experience
further improvements in what many already consider to be
the best TV picture quality. LG Nano CellTM SUPER UHD
TVs employ Full-Array Local Dimming (FALD) backlighting
to provide deeper blacks and enhanced colours, as well as
nuanced shadow details for life-like images.
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Transforming Modern Lifestyle Through Intelligence
LG’s ThinQ offers an enhanced interactive experience in the
company’s newest smart TV line-up, including OLED and
SUPER UHD TV models by employing Natural Language
Processing (NLP) to deliver intelligent voice-activated control
and connectivity based on LG’s own deep learning technology,
DeepThinQ. With a dramatically streamlined setup process,
viewers can easily and quickly connect to gaming consoles and
external soundbars.
Users can search for information, images or videos featuring
specific content by making a verbal request through the TV’s
remote control such as “show me all the movies this actor has
starred in” or “show me yoga videos”.

LG TVs with ThinQ AI supports services based on Electronic
Program Guide (EPG) to deliver information in real time or
change to a channel that offers the content requested. Instruct
the TV to “search for the soundtrack of this movie” or “turn
off the TV when this program is over” without repeating
the name of the program or entering a specific time. What’s
more, customers in certain countries will be able to utilize the
Google Assistant to control smart home devices such as lights
or activate third-party services.
, Security in Motion”