The Gentleman Magazine Issue 7 | February 2018 | Page 95

Picture Quality Close to Perfection
LG’s newest α (Alpha) 9 intelligent processor provides true-to-
life images with incredibly rich colours, sharpness and depth
for more realism. A core innovative element of the α (Alpha)
9 is the four-step process of noise reduction, which boasts
twice as many steps compared to conventional techniques.
This algorithm allows for greater finesse in noise reduction,
improving the clarity of images affected by distracting artifacts
and enabling more effective rendering of smooth gradations.

The processor also improves colour performance, thanks to the
advanced mapping capabilities make colours look closer than
ever to the original content. The improved colour correction
algorithm allows for more natural colours by expanding the
reference colour coordinates seven-fold compared to before.
α (Alpha) 9 is designed to support high frame rate (HFR)
for producing smoother and clearer motion images at 120
frames per second for better rendering of fast-action content
such as sports and action movies. As a result of the new image
processor, 2018 LG OLED TVs can display any content at
maximum quality for a truly spectacular viewing experience.

Maximising Nano Cell with FALD Backlight and α (Alpha) 7
In 2017, LG made a significant achievement toward its highly
ambitious vision for producing the ultimate LCD TV picture
through its Nano Cell SUPER UHD TVs. By combining Nano
Cell, FALD backlighting and the α (Alpha) 7 processor, LG’s
2018 SUPER UHD TV offers a host of technological advantages
including deeper blacks, enhanced image rendering, improved
shadow details and accurate colour from wide viewing angles.
This year’s SUPER UHD TV with FALD allows for denser
backlighting zones throughout the display, contrary to edge-
lighting where backlights are positioned on the edges behind
the TV panel.
LG’s technology improves black levels and picture dimensions
by independent control of LED light zones, improving shadow
details and reducing light bleeding resulting in enhanced
contrast and superb picture quality.
Best Possible 4K Cinema HDR Experience
2018 OLED and SUPER UHD TVs from LG feature 4K Cinema
HDR, which introduces a truly cinematic experience to the
home, regardless of the format. LG’s 2018 OLED and SUPER
UHD TVs add support for Advanced HDR by Technicolour,
building on a legacy of supporting most major HDR formats,
from the superior viewing experience of Dolby VisionTM to
HDR10 and HLG (Hybrid Log-Gamma).
LG’s 2018 OLED and SUPER UHD TVs process HDR images
dynamically frame by frame using LG’s proprietary algorithm,
Enhanced Dynamic Tone mapping. Both 2018 OLED TVs
and SUPER UHD TVs come with Dolby Atmos object-based
surround sound for the best audio-visual experience possible.
“LG is continually seeking to innovate in home entertainment
and LG ThinQ along with the α (Alpha) 9 processor will deliver
a TV viewing experience that is unrivaled in the industry,”
said Brian Kwon, president of LG’s Home Entertainment
Company. “At LG, our interest is in improving user lifestyles
and convenience, which our 2018 TVs amply deliver.”
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