The Gentleman Magazine Issue 7 | February 2018 | Page 53
PUTTSHACK: A HOLE NEW NIGHT OUT AS WORLD
FIRST IN MINI-GOLF LAUNCHES AT WESTFIELD
LONDON
PUTTSHACK, the world’s first super tech indoor mini-golf
experience is launching in April 2018 at Westfield London,
shaking up the social entertainment scene in the capital.
Catapulting mini-golf into the future, the £15m food, drink and
technology concept has been co-created by the masterminds of
pioneering ping pong venue, Bounce and global phenomenon,
Topgolf. Sprawled across 20,000 square feet, Puttshack will
form part of Westfield London’s £600 million expansion
to become Europe’s largest shopping centre, in an external
location with sweeping panoramic views overlooking a new
outdoor events and entertainment space.
Taking seven years to perfect, the ground-breaking new
concept will comprise of four courses of nine holes; each one
a rich immersive experience inspired by computer, arcade and
fairground games, new and old. Holes include an interactive
quiz hole and a giant pinball themed hole – where the ball
activates lights and sounds in order to rack up high scores.
Puttshack has patented its sophisticated ball tracking and
scoring technology, Trackaball™, which will unlock a whole
new level of gameplay – from prize holes to Super Tubes.
Scorecards and cheating are a thing of the past thanks to the
high powered mini-computer inside the ball that also monitors
and shares video highlights from each round.
Puttshack’s 750 capacity venue will boast a huge island bar
and restaurant with a refined menu designed for sharing, with
plenty of indulgent ‘guilty pleasures’ alongside beautifully
crafted healthful meals, including an extensive range of
premium vegetarian and vegan dishes.
To highlight the refined aspects of the experience, Puttshack
will proudly offer London’s social set access to a flavour
overload of cocktails crafted from some of the rarest rums in
London.
Adam Breeden, Founder and CEO of Bounce said, “It has
been our ambition to create the best mini-golf experience
in the world and we believe Puttshack delivers just that.
Our world first Trackaball™ technology has enabled us to
take mini-golf and transform it into something completely
revolutionary.
“In addition to this awesome tech, we have fused a best in
class food and beverage offer with stunning design to create
the most immersive social entertainment experience yet.”
Keith Mabbett, Director of Leasing, Westfield UK and
Europe added, “Puttshack is placing innovative tech and
experience at the heart of entertainment and dining,
making this world-first concept the perfect fit for Westfield
London. The centre’s expansion will be home to a major
new outdoor event and entertainment destination for
West London and we are thrilled to be able to announce
Puttshack as one of the most exciting new concepts we’re
bringing our visitors in 2018.”
Westfield London’s 740,000 sq. ft. expansion will take the
total gross leasable area (GLA) to 2.6 million sq. ft. and the
number of stores across fashion, leisure and entertainment
to 450, with 90 new outlets to launch ahead of the centre’s
10 year anniversary.
Within 12 months of opening, two further Puttshack sites
will be revealed in London, another flagship 21,000 square
foot venue in the heart of the City, and a site part of the £73
million extension at intu Lakeside.
Rebecca Ryman, Regional Director of intu, said: “Puttshack
is a key letting at intu Lakeside’s 175,000 sq ft leisure
extension. We’re very much looking forward to welcoming
this fabulous new brand to our centre where it will provide
another compelling leisure experience that will encourage
people to visit intu Lakeside from further and for longer.”
Puttshack is the brainchild of the industry leaders in
revolutionising traditional sporting activities with
technology to create truly immersive social gaming
experiences. The creators have previously pioneered the
fusing of tech with social entertainment in concepts such
as Top Golf, Flight Club and more recently at Bounce,
Wonderball: a video mapping meets smart-ball game
which switches-up the way we experience ping pong and
socialising.
The first release of tickets to book Puttshack will be from
Tuesday 12th December. To enquire, please visit www.
puttshack.com.
Prices for tickets start from £12.
For further information and press materials please contact
Talker Tailor Trouble Maker: [email protected] /
[email protected]
The Gentleman Magazine | 53