The Gentleman Magazine Issue 7 | February 2018 | Page 52
Nineteen 87 Enters Centre
Stage As The Leader In
Premium Pet Nutrition, A
Welcome Addition To The
Posh Puppy’s Menu
What is it?
Nineteen 87 is a dog product primarily concerned with
the nutrition and quality of its ingredients, production and
transportation. Its raw materials are reliably sourced and
transferred from the farm to the bowl with as little in-between
fuss as possible. The food is created through continuous baking,
a technique heralded as the purest cooking process available
for pet food, and as a result of such is sure to set your doggy’s
tail wagging whilst keeping the grumbles out of his tummy and
his health happy.
Why the name?
The man behind the movement is none other than Graham
Wheeler, a real-life Willy Wonka for pets having honed his
knowledge since entering the industry in, you guessed it, 1987.
Graham has led the front in developing the best quality baked
treats near his home in north Wales and now, in Nineteen 87,
Graham has developed a taste sensation that dogs are already
desperate for more of after a few lucky dogs got first paws on
them at the launch in London in September.
How does it work?
Graham has always supported traditional baking methods that
utilises the Maillard process to create an additional crunch
and gives the browning colouring and in order to allow for
increased volumes, his team will use tray ovens for Nineteen
87. These are slowly baked on a conveyor on multiple levels in
the oven expose the food to gas fire burners and hot air in order
to maximise the product’s exposure to heat whilst controlling
the pressure.
52 | The Gentleman Magazine “Powered by
Graham explains that manufacturers who cook under pressure
“have to add artificial flavouring and additives to the food which
often comes from meat products broken down by enzymes.
With baking, all of this is avoided. Natural flavours and textures
are embraced from the beginning, and preservatives are only
added due to natural moisture levels.” Basically, baking keeps
the food fresh, fluffy and free of naughty nasties!
What is in it?
According to Wheeler, a product is only as good as what goes
into it, and with their roughly 1,700 taste buds we’re sure the
pups agree. By knowing which farms the ingredients come
from and tracing every step, Graham is confident in their
quality and provenance. It also means the chain is short and
so freshness adds to the quality. With 50% fresh meat, limited
core ingredients and plenty of botanicals and natural goodness,
Nineteen 87 is a complete food that delivers all a dog needs.
Why is it special?
“Nineteen 87 aims to provide pet owners trust in their pet’s
nutrition by understanding first-hand what goes into the
production. We combine historic excellence with focus and
passion, and some innovative thinking to provide what will be
a highly sought after premium product.” – Graham Wheeler.
, Security in Motion”