The Export Brief The Export Brief 2 | Page 44

represent between 40-70% of their export values on products such as, mineral fuels and oils, products of distillation, machinery and electrical appliances, mechanical equipment, nuclear reactors, aircraft vehicles and parts, articles of iron and steel, except for the United States which has cereal among its top five products and China which has Articles of apparel and cotton at significant export values, almost $lbn. On the other hand, 94.3% of Nigeria‘s total export valued at $50.9illion was from export of mineral fuels, mineral oils and related products meaning less than 6% of exports was from non-oil with the highest being cocoa at 1 .1% for $619,701 Million. The importance of this analysis is to get our minds thinking clearly about the prospects for Made in Nigeria in global trade. From the analysis above, it is clear that Nigeria‘s import bill consists mainly of manufactured, high technology and value added products. In promoting Made in Nigeria therefore, we must find where the gaps are, articulate a vision and chart a critical pathway. The Chief Executive Officer of the Nigerian Export Promotion Council in his article ―Export for Survival‖ published in March 2016 declared that Nigeria does not have a foreign exchange problem, but an Export Inertia problem! In the article, he described how with an export-driven agenda, Nigeria‘s economy would grow exponentially with implications for jobs, investments and local businesses. The Nigerian Export Promotion Council is currently promoting the Zero Oil Plan, which synchronizes targets and actions over a ten-year period to move Nigeria‘s non- oil export earnings to $30 billion by 2025. Interestingly, examples abound about how countries have re-engineered their economies through export driven agendas. Asia comes to mind. In the eighties and part of nineties, Taiwan in the Nigerian street vocabulary was synonymous with imitation or fake. So the description of an inferior imported electronic good was ―Made in Taiwan‖. On the other hand, inferior local goods particularly leather and apparel were described as ―Made in Aba‖. Over the years, there has been a transformation. While Taiwan may have produced what it consumed, it looked beyond consuming what it produced. It went beyond its shores to create wealth and improve lives in Taiwan by pushing its cheap products overseas, penetrating new markets, gathering market intelligence,