The Export Brief The Export Brief 2 | Page 43

Introduction Understandably, many solutions are being presented across different audiences to manage our economic downturn. One of the most popular solutions is captured under the phrase ‗Made in Nigeria‘. It has been raised on the floor of the Senate and climaxed when the Nigerian Economic Summit Group used it as the theme for the 22nd Nigerian Economic Summit (NES p22) in October 2016. The justification for promoting Made in Nigeria is as diverse as its various promoters, with the majority seeing it as a key strategy for reducing the country‘s import bill. They propose that we should produce what we consume and consume what we produce. for production and foreign trade are critical for charting our overall strategy for growth and economic development. Nigeria‘s Trade Profile and Potentials for Made-in-Nigeria There is a lot of gain in consuming what we produce and producing what we consume but the two critical questions to ask are (1) what do we consume and (2) what do we produce? Juxtapose those against what we do not consume that we produce and what we cannot produce that we consume and then it becomes a really interesting argument for understanding why recognizing the factors that influence buyer behaviors particularly as they relate to imported goods and untapped potentials To put things in perspective, it is important to share some information about Nigeria‘s external trade profile. Nigeria‘s import bill for 2015 which according to the International Trade Centre (ITC) mirror data was $40.5 billion, signifying 0.2% of the world‘s import and ranking 52 in world imports, while export trade value was $53.9 billion in the same period, representing 0.3% of world exports and ranking Nigeria 48 in world exports. Further analysis indicates only four countries namely; China, United States of America, Netherlands and the United Kingdom exported more than half the value of Nigeria‘s total imports in 2015 at $22 billion. Nigeria‘s main imports from the four countries (top five in most cases)