The Export Brief The Export Brief 2 | Page 45

building trade relations and creating employment in factories back home. Meanwhile, Our ―Made in Aba‖ products make it overseas especially within the African region but largely under foreign labels that have no connection with Nigeria. Today the story is different, Taiwan has carved its niche in mobile technology, its high tech companies are providing key components to power mobile phones made in China, Indonesia, India, Brazil, Russia and others. Taiwanese companies such as Largan Precision, its best performing high-tech company, is serving a niche market, making mobile phone camera lenses for IPhones and androids that sell for $400 and above. In his June 2016 article in Financial Times, Why Taiwan is far ahead of mainland China in high- tech, Peter Fuhrman said Largan made over $1 bn in revenue with a profit margin of 40%, higher than Apple, its main customer. Global trade has become a lot more sophisticated with production lines and value chains stretching across continents, Buyers are looking for brands that they can trust to consistently deliver on the quality that they want and at the right price, while companies are looking for the most cost efficient ways of delivering consistently good quality products to their customers at the right price. Take the IPhone for instance, it is designed in the United States of America but assembled in Chin with components from Taiwan how this model works is mix of innovation, research and development and manufacturing which are applied to give buyers a product that they desire. This intricate value chain is necessary to deliver the products at the right quality and price for customers as well as good returns in earnings for shareholders. Made-in-Nigeria: Sectoral Perspectives Across various sectors, we can achieve our goals for Made in Nigeria products to reach local and international consumers. However, our manufacturing and processing capabilities, which have boon overwhelmed by a myriad of challenges including weak infrastructure, poor