The Digital Conglomerate Magazine Inc June 2014 Issue | Page 10

SEO and Its Mind Bending Theories
By Garland L. McLaughlin

SEO is an ever changing tool that
companies can use to help strengthen
their online web presence. Multiple
combinations of marketing strategies
are needed in order to make a search
engine optimization campaign run
smoothly. Search engine optimization
should not be confused with search
engine marketing (SEM). The
differences between the two are very
distinct, and putting a system together
to make them work for marketing and
advertising campaigns will take up a
lot of brain power.

Combining a
traditional
advertising
approach with
SEO will lead to
some very crafty
and creative offline
campaigns. The
offline content
guide individuals to
navigate to
particular topics
related to the
campaign online.
When SEO is
properly done it will
line up online as
multiple pages of
organic and
unforced content
on the first page of
a search engine
query. Developing
a strategy to take
over the first page
of a search engine
query only
depends on how
creative the
content producer
is.