The Digital Conglomerate Magazine Inc June 2014 Issue | Page 11

Some design
specialists like to show
off their talent for
producing quality SEO
solutions by writing
impressive articles
which serve as fillers
packed with content
related to the subject
that they are marketing.
Other specialists like to
design creative visuals
which can serve as
gateway pages that
give viewing a semipreview of what is
coming up next. The
main goal with both
strategies is to lead the
user to a targeted end
page. Developing these
types of concepts must
be mapped out
correctly. One flaw can
leave an online viewer
wondering where are
they supposed to go
next, or the viewer
could lose all interest in
exploring the concept
that has been
developed.

pg. 11