The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 7

The f
ut
ur
e of
I
nf
l
uenc
er Mar
ket
i
ng
I
n 201
8 t
he f
ut
ur
e of i
nf
l
uenc
er mar
k
et
i
ng l
ook
s r
os
y
. I
t s
ol
v
es many of t
he
i
s
s
ues f
ac
ed by t
r
adi
t
i
onal mar
k
et
i
ng, f
or i
ns
t
anc
e, audi
enc
e f
r
agment
at
i
on
on c
onv
ent
i
onal medi
a, and banner bl
i
ndnes
s wi
t
h onl
i
ne mar
k
et
i
ng.
I
n many way
s
, i
nf
l
uenc
er mar
k
et
i
ng i
s s
t
i
l
l r
i
s
i
ng – i
t i
s s
t
i
l
l new enough t
o
be c
ons
i
der
ed i
nnov
at
i
v
e. I
t i
s i
n t
he r
i
s
i
ng phas
e of t
he pr
oduc
t l
i
f
e c
y
c
l
e
and i
s not y
et at i
t
s peak
.
Al
t
hough i
nf
l
uenc
er mar
k
et
i
ng i
s s
t
i
l
l i
n i
t
s ear
l
y day
s
, i
t has r
eac
hed
c
r
i
t
i
c
al mas
s
. As mor
e f
i
r
ms engage i
n i
nf
l
uenc
er mar
k
et
i
ng, t
her
e i
s
s
uf
f
i
c
i
ent i
nc
ent
i
v
e f
or bus
i
nes
s
es t
o c
r
eat
e i
nf
l
uenc
er mar
k
et
i
ng
i
nf
r
as
t
r
uc
t
ur
e. For i
ns
t
anc
e, t
he gr
owt
h i
n pl
at
f
or
ms has been phenomenal
i
n t
he pas
t f
ew y
ear
s
.
7