The Definitive Guide to Influencer Marketing The Definitive Guide To Influencer Marketing | Page 6

How Can
I
nf
l
uenc
er
s
Hel
p Y
our
Bus
i
nes
s
6
Pai
d i
nf
l
uencer
s wi
l
l
be mor
e pr
oact
i
ve i
n pr
omot
i
ng your br
and.
They
mi
ght wr
i
t
e or f
i
l
m pr
omot
i
onal
i
t
ems
.
They coul
d pos
t pi
ct
ur
es on
I
ns
t
agr
am or vi
deos on Y
ouT
ube s
howi
ng t
hem us
i
ng your pr
oduct
.
I
n
t
hi
s s
i
t
uat
i
on,
t
hey ar
e not mer
el
y hel
pi
ng you out becaus
e t
hey bui
l
t a
r
el
at
i
ons
hi
p.
They ar
e ear
ni
ng t
he money you pay t
hem.
Of cour
s
e,
you can’
t expect i
nf
l
uencer
s t
o pr
ovi
de you wi
t
h
unequi
vocal
pr
ai
s
e.
They ar
e onl
y i
nf
l
uencer
s becaus
e of t
hei
r aut
hent
i
c
r
el
at
i
ons
hi
p wi
t
h t
hei
r audi
ence.
Any r
eal
i
nf
l
uencer i
s unl
i
k
el
y t
o want
t
o deal
wi
t
h you at al
l
i
f t
hey don'
t l
i
k
e your pr
oduct
.
01 02 03
Cr
eat
i
ng an ar
t
i
cl
e/
bl
og pos
t
,
or Shar
i
ng i
nf
or
mat
i
on pr
omot
i
ng Gi
vi
ng you acces
s t
o t
hei
r s
i
t
e s
o
vi
deo about your pr
oduct or you on t
hei
r s
oci
al
medi
a you can wr
i
t
e a gues
t pos
t
s
er
vi
ce account
s